Rhinelander, WI - OutdoorsFIRST, a leading publisher of freshwater fishing news and content, has hired Ralph Muccilli to coordinate the e-commerce portion its business. Ralph's responsibilites include general management of OutdoorsFIRST's web commerce system, as well as producing original content for WalleyeFIRST.com's expanded tournament coverage. Ralph brings 10 years of walleye and tackle industry experience to WalleyeFIRST.
"I see alot of potential for the commerce component of OutdoorsFIRST," Muccilli said.
The site, run under the name TackleFIRST.com, will offer mostly specialty and hard to find items from small builders. He added, "Species and activity-oriented sites like the OutdoorsFIRST properties are ideally suited for the niche products that TackleFIRST will offer."
"I am equally excited to be contributing to the expanded tournament coverage at WalleyeFIRST," stated Muccilli. "With the advent of the World Walleye Ranking system, even more will be at stake on the walleye tournament trails in 2004, and we'll be there to cover it."
Muccilli, a Member of the Association of Great Lakes Outdoor Writers and experienced walleye tournament angler, previously held a similar position for WalleyeCentral.com. Muccilli worked closely with tournament pros and industry manufacturers, experience which will serve him well in his new position.
OutdoorsFIRST Media, headquartered in Rhinelander, WI, is a leading provider of fishing industry news, events, products, and tournament information. OutdoorsFIRST delivers relevant content to anglers through its network of sites; WalleyeFIRST.com, IceFishingFIRST.com, MuskieFIRST.com, and TackleFIRST.com, and can be reached at (715)362-1760.