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Location: Manitowoc, WI | LOL....thanks Rich!! |
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Location: Fremont, Wisconsin | Steve Fellegy - 9/3/2010 12:26 PM
Stacker, Thumper and....
The day you sit down and meet with the biggest sports marketing gurus in the country, get back to me on how you view things. Until then....My heads hurts!
I can see they like the way you decided this sport should run, they are using it?
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Location: Berlin | Steve Fellegy - 9/3/2010 12:26 PM
Stacker, Thumper and....
The day you sit down and meet with the biggest sports marketing gurus in the country, get back to me on how you view things. Until then....My heads hurts!
I just got off the phone (conference call) with Brandon Steiner and Michael Neuman. I asked them how to make tortoise racing the biggest sport in the world and they said it is not possible and we hung up.
Now take your excedrine migraine medicine so we can get back to this discussion.  |
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| Hey guys Steve is right, and the FLW has a great marketing agent, Thats what aim is going to have or they won't make it, I don't think Aim has the resources to land a large sponsor such as Wal-Mart or any other large companey, nothing has happened in 2 years,, i don't see anthing happing for the 3rd year? |
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| Proeye, what is the marketing agent for FLW? Irwin? a boat builder? If Aim follows in that footstep nothing will change!
Good Luck
Tyee |
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| the flw has a excellent marking department..they due other events beside fishing, just like the mwc. |
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| its all about marketing, no marketing, no people, no people no sponsors , no tournaments, a very simple concept, for example, if you go into a wal-mart in green bay go into the fishing department,, they have very little or none of the good fishing tackle, very poor for a fishing deparment,,so why is walmart investing all this money? they didn't improve there fishing department when they sponored before! and theres no improving there fishing departmnet now,its what called brand money, all large companeys have it, and in order to get it you better have some good marketing people, that knows how to get brand money,(it's alot harder than you think to get it.) Teams will be the why market the future, companeys will sponsoe a team of 3,4,5,maybe six or more , to place high, this will give them brand reconition they want, marketing one person in the fishing industrie won,t cut it any more. And in the fishing industrie why do they have to sponsor , your going to buy the product any way? You know we will increase the price product to sponsor you, which your paying already, the boat industrie is the same way, the cost of sponsoring is built into the price of the boat (contengcie money)( bad spelling sorry) IT'S ALL ABOUT MARKETING |
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| TYEE I AGREE i love the aim format, i loved fishing it, but if they stay on this path they will not succed.. i would love to tackle this, give me 2 years and 3 good marketing people , it will be alot of hard work but it can be done, fishing is my life and i don't like to see whats happening to it |
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Location: Rhinelander | What 'path' are you talking about?
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| proeye, I'm not sure I understand your position on this or why you think FLW is doing so good?, but I can see you have a passion for fishing. As Steve said please clarify the "path" you speak of as AIM has made huge advances for "tournament" fishing never seen before, the number of sponsors they have acquired to run a circuit is very commendable, they don't have all their eggs in one basket.
As for the FLW....I think everyone is SOOOO excited (actually shocked is a better word) to see that Walmart decided to renew this year that they are just happy to get it. The path is the same in my mind, and the "Brand" you speak of is not Walmarts Fishing department but Walmart as a whole, If you think Walmart invested in fishing tournemants to promote or increase hook and bobber sales you really don't know what were talking about here, but I love your passion.
Good Luck
Tyee
Edited by tyee 9/5/2010 8:01 PM
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| when i get back from my bussines trip , i will explain in more detail about the path tyee i do understand what you mean , i will chat with you guys when i get back. Thanks Jim |
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| TYEE, THATS EXCATLEY WHAT I'M MEAN , YOU UNDERSTAND IT BUT YOU R STILL MISSING THE MAIN OBJECTIVE , THERE FISHING DEPARTMENT HAS NOTHING TO DO WITH IT, EVERYONE IS MISSING THE SUBJECT, AND I PROMISSED SOMEONE I WILL NOT TELL, AT LEAST FOR LITTLE WHILE. UNTILL EVRYONE GETS PAST THIS THIS ONE ISSUE, WALLEYE TOURNAMENTS WON'T GROW. IF YOU ARE GOOD AT MARKETING, YOU WILL KNOW WHATS GOING ON, NEXT YEAR THE FLW MARKETING I WOULD RATE A 5 FROM A LEVEL FROM 0 TO 10. AIM I WOULD RATE A 3, MWC A 5, MWC IS A LARGE MARKETING AGENCIE THEY DO PGA GOLF OUTINGS ETC,(A LARGE GROUP). 2 YEARS A GO ONE OF OUR FAMILLY COMPANEIES, SPONSORED A RACE CAR, COST WAS JUST UNDER A MILLION DOLLARS FOR 2 YEARS, FOR PUTTING THE NAME ON THE HOOD, AND YOU PROBALLY WOULD NEVER SEE IT UNLEES IT WAS IN A CRASH, SO ARE YOU STILL FOLLOWING ME, THIS ONE COMPANEY GROSSES 60 TO 80 MILLION A YEAR, UNLIKE WALMART WERE JUST A LITTLE FISH IN THE SEA, BUT MY POINT IS BRAND HAS NOTHING TO DO WITH THIS, I WILL KEEP EXPLAING MORE IN THE NEAR FUTURE I'M SLOW AT TYPING (ONE FINGER TYPING) THANKS JIM |
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| you promissed you wouldnt tell? WHAT? ok so theres some big secret in how marketing works, and now theres a rating system for the way a circuit does it better than another?? We all know exactly what your talking about in regards to "Brand" and fully understand it, unfortunately your looking at it from the tournament director/circuits point of view and not the individual fisherman/TEAM.....THATS WHERE YOUR BRAND NEEDS TO START! and AIM is much closer to that than you give them credit for.
Good Luck
Tyee |
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Location: LaCrosse, WI | Yeah, there's a lot of people that "Know" how it's going to work, but nobody that puts actual ideas out there. Either bring something to the table or start your own circuit. It's pretty simple.
Too many that believe things are still good. |
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Location: Rhinelander | Just thought I'd refresh this thread in light of the article by Al Lindner.
Note he's talking rules and enforcement under the realities of today, not marketing, so let's try to keep the two separated here. He obviously feels 'teaming' is a negative, and admits it's a reality. It has been for a very very LONG time. He is advocating banning the practice, states there is strong endemic support from the industry to do so, and advocates mandatory polygraph tests to assist in enforcement of the 'no team, no sharing information after competition begins' proposed rules.
That might just do it, if the circuits and anglers fishing the circuits (there's the big question) are willing to crush the practice.
What say YOU? |
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| WHAT ARE WE TALKING ABOUT ? CHEATING IN TOURNAMENTS? OR HOW TO MAKE TOURNAMENTS BIGGER WITH LARGER PAYOUTS? THERE NOTHING HIDDEN, THOSE PRACTICES HAVE BEEN GOING ON FOR YEARS. THE ONLY WAY TO STOP IT, IS TO MAKE ALL KIND OF RULES, AND ANY ONE THAT PLACES IN THE MONEY TAKE A POLY, I DON'T THINK (MY OPNION) TOURNAMENTS DON'T CARE,, PUTTING TAGS IN THE MOUTH, THAT DON'T STOP CHEATING, AND I CAN GO ON AND ON, SO LETS MAKE UP A RULES COMMITTE AND MAKE UP A BUNCH OF RULES, (MAYBE LIKE ABOUT 100 RULES AND GET A GOOD POLY MACHINE AND I THINK WERE GOOD TO GO,, ALL PROBLEMS SOLVED) I' JUST MIGHT TAKE A CLASS AT LOCAL TECH COLLEGE TO GET CETIFIED ON POLY.A POSSIBLE MONEY MAKER HERE. NOW THERES A CAN OF WORMS. |
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| Enforcement will be the number one issue.
Conflict of interest and greed will also affect the enforcement issue....it has in the past and it will in the future. The lack of integrity and honestly in walleye fishing is why it won't grow. Money is a powerful thing. |
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| I think Al hit it exactly. But if that won't work, they need to promote the teams for what they are. |
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