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Walleye Fishing -> General Discussion -> AIM Announces Lund and Mercury as new Marketing Partners.
 
Message Subject: AIM Announces Lund and Mercury as new Marketing Partners.
Gary Parsons
Posted 2/7/2009 8:21 AM (#77482)
Subject: AIM Announces Lund and Mercury as new Marketing Partners.


The following is a Press Release from AIM (Angler's Insight Marketing):


AIM™ Announces the Addition of Lund and Mercury As Marketing Partners.


Plymouth, WI – February 6, 2009. Anglers Insight Marketing LLC™ (AIM™) is pleased to announce that Lund Boat Company and Mercury Marine have committed their support to the AIM Pro Walleye Series™. Driving these two major Marine industry players to support AIM were several progressive elements designed to increase the excitement in walleye tournament fishing.

Included is the introduction of AIM’s Catch-Record-Release™ (CRR), a bold and contemporary
format change the sponsors and association believe will return Walleye tournament fishing to its
previous level of prestige. Representatives of Lund and Mercury Marine have met at length with
Scott Matheson, AIM President and CEO, as well as AIM’s board members, and all express
confidence in the event format and the long term potential of this new tournament trail.

“Tournament fishing is a critical aspect to our business,” said Andrew Klopak, President of Lund Boat Company. “We have always played a large role in tournament fishing initiatives and intend to continue down this path. It’s equally critical that we align ourselves with organizations that share our vision and passion for the sport of competitive fishing. We believe that AIM’s strategy will unquestionably invigorate the walleye tournament world.”

Mercury Marine President Mark Schwabero also voiced faith in AIM and its competitive format. “Now perhaps more than ever it is mandatory that anglers, associations, and sponsors join forces not only to present an exciting and successful sport, but also to ensure a healthy fishing environment that will equally benefit current and future generations. We are excited to team with Lund in supporting the goals of this exciting new tournament association.”
"Both Mercury Marine and Lund Boats are rich with tournament tradition and we at AIM are proud to have them on board. Our AIM Pro Walleye Series™ not only incorporates what we have learned from prior tournament venues,” said Scott Matheson, “we have incorporated many new facets which will reflect the changing regulatory environment and the newly available technologies bringing tournament angling into the 21st Century.”
Anglers Insight Marketing, LLC (AIM) is a unique tournament organization which is owned by stockholders, the majority of which are Professional walleye anglers. AIM Professionals are among the “All Stars” of professional walleye fishing, with cumulative HUNDREDS of years of tournament experience, including countless tournament victories, series championships, and Angler of the Year titles. This insight and knowledge is now being employed to provide the finest tournament experience for the participants, and the maximum exposure for the host tournament sites and corporate partners.
Further information about AIM, as well as up-to-the-minute updates about tournaments can be found at the AIM web site: www.aimfishing.com.
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sworrall
Posted 2/7/2009 8:44 AM (#77485 - in reply to #77482)
Subject: Re: AIM Announces Lund and Mercury as new Marketing Partners.




Location: Rhinelander
Press release, posted 2/6/2009:
http://walleye.outdoorsfirst.com/articles/02.07.2009/1995/AIM%EF%BF...

Congratulations to AIM, the addition of Lund and Mercury to the AIM Marketing Partner list is a milestone accomplishment!
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eye Lunker
Posted 2/7/2009 9:06 AM (#77486 - in reply to #77482)
Subject: RE: AIM Announces Lund and Mercury as new Marketing Partners.


Member

Posts: 859

Location: Appleton wi
Thats awsome news for AIM. Glad to see merc and lund jumping aboard this new circuit.Like everyone i am curious to see how the year goes for AIM in there innovated circuit.
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TJ DeVoe
Posted 2/7/2009 10:43 AM (#77489 - in reply to #77482)
Subject: Re: AIM Announces Lund and Mercury as new Marketing Partners.


Member

Posts: 1040

Location: Stevens Point, WI
That is AWESOME news indeed! Glad to hear these two are on board.
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Sunshine
Posted 2/8/2009 10:17 AM (#77504 - in reply to #77482)
Subject: Re: AIM Announces Lund and Mercury as new Marketing Partners.



Member

Posts: 2393

Location: Waukesha Wisconsin
Very cool indeed. Great to see these great companies and organizations teaming up together to produce what will surely be a great series.
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KHedquist
Posted 2/8/2009 11:27 AM (#77505 - in reply to #77504)
Subject: Re: AIM Announces Lund and Mercury as new Marketing Partners.



Member

Posts: 1991

That good news, looking forward to participating in a AIM event
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Shep
Posted 2/8/2009 4:21 PM (#77509 - in reply to #77505)
Subject: Re: AIM Announces Lund and Mercury as new Marketing Partners.



Member

Posts: 3899

Souldn't this press release here have been posted by a official of AIM? Like Scott? Who is behing AIM? Who are all the principles? Why don't they have all their ducks in a row? Who are all the stockholders of Brunswick? Isn't this really just one sponsor, seeing as how both are just the same company? What is the amount Mercury and Lund are giving to AIM? How much did OutdoorFirst Meida pay for the internet publishing rights for AIM? Is Pat Neu switching to Lund and Mercury? Who am us any how? You can't get there from here?

Obviously tongue in cheek. Congrats to AIM on a great beginning relationship woith two industry giants. Good luck in your inaugural season.

Edited by Shep 2/8/2009 4:22 PM
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Gary Parsons
Posted 2/8/2009 5:14 PM (#77511 - in reply to #77509)
Subject: Re: AIM Announces Lund and Mercury as new Marketing Partners.


Now I don't care what anyone says.... that was funny! Thanks Shep!
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Steve Fellegy
Posted 2/9/2009 1:07 PM (#77524 - in reply to #77511)
Subject: Re: AIM Announces Lund and Mercury as new Marketing Partners.


Member

Posts: 150

Location: mille lacs, mn.
Geeze...I'm agreeing with Parsons TWICE today already!

THAT was funny Shep!!
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just fish
Posted 2/10/2009 2:06 AM (#77547 - in reply to #77482)
Subject: RE: AIM Announces Lund and Mercury as new Marketing Partners.


That is very great news and in these hard times don't we all need some of that. I also really believe the Crr will work and could possibly be the future of tournament standards. When Kevin Adams and myself fished the NTC out of Green Bay in 2007 we had the chance to witness on their jumbo tron the highlights of the event from that weekend. There was nobody talking, the stands were full and standing room only around the big screen while this was being played. I had goose bumps watching this, while listening to the music you find out who your friends are, I felt very proud to be a part of it and obviously so was everybody else. As we go forward with Aim, its Sponsors and the most important part of tournament fishing the fisherman, change is going to take place. I was hessitant at first but remembering that moment in front of the jumbo tron was all the proof I needed... Good luck to all of you no matter which tournament circuit is fished this next year and hopefully for many years to come. John Schneider
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