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| Shep - 12/7/2006 4:49 PM
Well, that is all fine and dandy. But if nobody is in their boats, then there isn't much of a chance they'll have to pay any contingency money to anyone. Like I said, it's too bad they only gave it one year.
Hey Shep,
Do you think that their sponsor dollars were only paying towards contingencies?
Juls |
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| Isn't this just another company finally realizing their return on investment (in tournament sponsorship) Isn't worth it? How do you take the NEXT step and convince sponsors that they CAN make money if they participate in this growing sport? Or is it just a loosing investment? |
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Location: Elgin, Illinois | Godfrey/PolarKraft... got into the big water walleye boats a few years ago and began sponsoring a team in 2005/2006. They had a very weak dealer network in the geographical area that is the traditional market for these boats. In 2006 they became a premiere boat sponsor for the FLW. At the end of 2006 they dropped their prostaff and stepped away from the sponsorship role with the FLW. So when you posit that they had "finally realized their return on investment...isn't worth it..."; I think you may be right that they didn't see any return. But, and it is a big "but", could you really expect to see a return in one season. Even if their boats were fantastic, great values, unblieveable, and on and on with the superlatives... How could you decide in December of 2006 that there was no return on the investment. Maybe after the 2007 show season around May-June of 2007 you might see how much traction the brand was going to generate in the market. But, in the first days of December of 2006, something else was driving the decision. As I said, my guess is they are dressing the financials up for a big coming out party. Or, we have a management team that does not know the boat business.
Edited by hgmeyer 12/7/2006 8:55 PM
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| Juls,
No I don't, but I'd be willing to bet that any money to FLW Outdoors for sponsorship has already been paid, so it's a moot point. |
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Location: Elgin, Illinois | Shep, Juls....
Possibly already paid... or nice and tightly bundled up in a contract that they can't get out of paying it... Or, they "negotiated" some kind of "buy-out"...
It is probably very likely that after the "end" of Lund and Crestliner the FLW lawyers got busy reworking their sponsorship contract....
Edited by hgmeyer 12/8/2006 8:00 AM
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| Thanks for your thoughts Shep and HG...
I guess the only ones that would know for sure, are the people involved with the contracts. 
Juls |
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| Yup.
Hope you're not taking it wrong, Juls. I'm not bashing here. Just saying it's a tough deal for the guys to only have one year on the pro staff. |
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| Nope, didn't take it wrong at all Shep. I know ya better than that.
Juls |
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| Shink:
Mercury as an FLW sponsor?
Anything is possible, but Irwin Jacobs (Genmar & FLW) and Brunswick (owns Mercury) really don't appear to like each other all that much. |
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Location: Rhinelander | BWAHAHAHAHAHAHAHAAAAAAAA!! T Mac, that is funny. Understatement can really carry some humor at times... |
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